So umm, about that 6-month update to my last Business post lol. Crazy to think that it’s already been a year since I started my Instagram Social Experiment where I purchased 500 followers for my Instagram page. You can read more about that experiment here, but basically, it worked for at least 3-4 months. I assumed Instagram would have cleaned them up and cleared them from my account after a few weeks but they were there for at least 4 months, I just failed to write an updated blog post. As you may have noticed, I took a bit of a break from the blog and wasn’t posting for a while. But since then I have given it a bit of an overhaul to hopefully help make your experience more enjoyable and easier to get around. It’s still not completely done but it’s much better than before. Feel free to let me know what you think down below.
And sorry that I haven’t enabled an easier way for you to leave comments instead of making yall sign up through WordPress but I think I’ll have that feature added to the site before the day is over. I’m about to hit up Boston Common and get some footage since it’s Memorial weekend and they usually have a beautiful display of American flags to show respect. But back to the experiment.
Some people will say it’s a bad idea to purchase “fake” followers for any of your social media artist or business accounts, and I agree for the most part. Now I do believe that prospects and visitors will be more likely to ‘follow you’ if they see tons of other people already following you, yes people are followers. This video does a great job to show how easily people in our society, and around the world in general, can be manipulated or just tricked to act like sheep and follow the herd.
So when I implemented this experiment my new 500 followers were added over the span of a few days and before I knew it I had a little less than 1000 followers in total. Now I can’t say how many new and organic followers decided to join the party and follow me as a result of this increase, maybe none, but it definitely didn’t discourage or prevent others from following me similar to before the experiment. I’m not a big Instagramer and keep saying that I’m gonna step up my game considering all of the pictures that I do take but never post, so I didn’t really expect to all of sudden get hundreds and thousands of new followers, of course not. But I was curious to see if there would be any kind of drastic increase or how quickly Instagram would have them removed.
When I began the experiment I had about 150 pictures and around 400 followers. Today, I no longer have those fake 500 friends associated with my account and have a total of 777 followers with 341 pictures. So technically this $7 investment to make myself appear like I had twice as many followers didn’t do anything for me and my business. That said, there still may be some benefits to purchasing fake followers knowing that they’ll be there for at least 3 or 4 months. One benefit is if you are a “public figure” or someone looking to make money through endorsements and promoting products for companies and small business owners who are looking for affordable marketing solutions on social media. If you approach NIKE or Timberland asking them to pay you to promote their product on your Instagram page with 20,000 followers, they are more likely to be interested instead of someone with only 400 followers. And another benefit is if you’re a rapper or someone with a brand new album or product and you’re making a big promotional push, this could be a good way to get the ball rolling.
So when it’s all said and done, there isn’t any real harm to the whole ‘Fake it til you make it’ talk on Instagram, although you may be letting your true followers down. I think the best way to gain Instagram followers is to 1, have engaging content that people will be interested in 2, be consistent and post frequently, 3, be patient and 4, use hashtags so you can reach other people outside of your current network of followers. Pretty simple and it won’t cost you a dime 🙂 If anything, I could have invested that money in FaceBook or Adobe, and could have walked away with more money if that was my goal. The one other effective strategy would be to promote your page on your personal website and of course on Facebook, whether you’re doing it organically on your wall or by paying for FaceBook ads. FaceBook ads are incredibly effective for targeting your specific audience and they might be the ideal tool to help with marketing your Instagram page assuming it’s full of engaging and insightful or entertaining content.