Internet Video Marketing | Social Video Marketing Tips

Social video marketing tips for internet marketing strategies statistics 75 percent of internet traffic will be through from video content

While this video was technically created with all small business owners in mind, I think it’s fair to say that fitness professionals, trainers, and gym owners will be drawn to it the most based off of the video content used. I’ll be making a few more marketing videos that explain some of the marketing and video services that I offer but this is a good starting point. In 2017 and 2018 anyone with a website that wants to increase its chance to get more viewers should be using video content. You can use video to drive viewers to your website and also help explain your product and services. Check out my latest internet marketing video as well as the social video that are part of my 6-month marketing plan. Do you have a marketing strategy that leverages social video content, and if so, how?

By now, in 2017, independent contractors, freelancers, consultants, and other small business owners should know by now, creative and informative video content needs to be part of your marketing strategy. And this also goes for any rappers, producers, musicians, or artist in general, who are looking for ways to increase brand awareness. Video marketing has already proven itself and it’s only going to get bigger. It amazes me how many people will rely on video content to help them with making an informed decision about purchasing a product but won’t use video to explain or promote their product or services.

Well, since we’re halfway through the year one great marketing idea to help you get started is to deploy a 6 or 12-month marketing plan that will allow you to leverage video in various marketing campaigns. Even a marketing video like this can technically be broken down into two different parts. A social video is meant for social media like FaceBook or Instagram, that is 15-120 seconds long with at least one call to action. Check out this social video example of the full piece above. While some people may not watch the full video above, you can leverage FaceBook ads to retarget previews website and video viewers who failed to make it halfway through the video. Watch both and you’ll see what I mean. The social video has the call to action that the first video has but is more likely to be viewed since the video is shorter and already targeting relevant people.

A social video is meant for social media like FaceBook or Instagram, that is 15-120 seconds long with at least one call to action. Check out this social video example of the full piece above. While some people may not watch the full video above, you can leverage FaceBook ads to retarget previews website and video viewers who failed to make it halfway through the video. Watch both and you’ll see what I mean. Video in marketing needs to have value and should include some sort of ‘ask’. The social video has the call to action that the first video has but is more likely to be viewed since the video is shorter and already targeting relevant people.

 

Some 2017 updated social media video marketing statistics and data:
-90% of online shoppers said retailer videos influence shopping and buying decisions. After watching a video, 64% of users are more likely to buy a product online.
-46% of online shoppers also took some action after viewing a video ad. In fact:
26% looked for more information about the subject of the video
22% visited the website named in the ad
15% visited the company represented in the video ad
12% purchased the specific product featured in the ad
-Real estate listings that include a video receive 403% more inquiries than those without.
-Marketers who use video grow revenue 49% faster than non-video users.
-Videos drive a 157% increase in organic traffic from all search engines.

If you are interested in getting help with your internet marketing like SEO configured website,  google and facebook ads or your online video marketing strategy, then you can reach me here. And if you would like to learn more about how to improve your internet video marketing strategy feel free to check out my professional site at www.AceSpencer.com for additional tips and tricks.

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